New Zealand is a signatory to the World Health Organization International Code of Marketing of Breast-milk Substitutes (WHO Code). The WHO Code aims for safe and adequate nutrition for infants by protecting, promoting and supporting breastfeeding, and ensuring proper use of breast-milk substitutes (infant formula), when they are necessary.

The Ministry of Health is responsible for implementing and monitoring New Zealand’s interpretation of the WHO Code. It does so under two self-regulatory codes of practice, the:


  • Code of Practice for Health Workers (Health Workers’ Code) (Ministry of Health, 2007)
  • Infant Nutrition Council (INC) Code of Practice for the Marketing of Infant Formula in New Zealand (INC Code of Practice) (2007)

This course has been developed to raise awareness of the Ministry of Health’s Code of Practice for Health Workers. This course will increase health workers’ knowledge of how to practice in accordance with the Code of Practice for Health Workers.


As a result of this course, you will:

  • know your responsibilities under the Code of Practice for Health Workers
  • protect, promote and support breastfeeding
  • provide appropriate advice on formula feeding where necessary
  • identify the acceptable use of gifts, samples or donations from formula companies
  • identify any breaches of the INC Code of Practice and the Code of Practice for Health Workers


Who should use this course


This course is designed for health practitioners and other health workers who work with pregnant women, mothers and carers of infants, including (but not limited to):

  • Midwives
  • Lactation consultants
  • Doctors (GPs, Paediatricians, Obstetricians)
  • Registered Nurses
  • Nurse Practitioners
  • Dietitians
  • Pharmacists
  • Community health workers – Karitane, Kaiawhina, Kaiwhakapuawai
  • Childbirth Educators